TABLEWARE PLAYS ‘DRESS UP’ IN A LIMITED-EDITION LUXURY CAPSULE COLLECTION CREATED FOR CHILDREN BY VON GERN HOME AND DRAGONS OF WALTON STREET.
- New range of fully reversible placemats in five colourways featuring bespoke proprietary artworks from the London studio of the illustrious Dragons of Walton Street
- Placemat themes include: Vintage Safari; Designer Bunnies;Classic Transport; Sweet Serengeti and Monaco Grand Prix
- Aesthetically directional complementary tissue boxes in three on-trend pastel colourways
- Robust technical specification comprising for optimal hygiene, easy cleaning, and longevity
LONDON--Monday 25th April 2022: Von Gern Home, the coveted New York based tableware company, and Dragons of Walton Street, the illustrious London-based children’s furniture and interior design studio with historic ties to the British royal family, today announced the launch of a limited-edition tableware collection for 'epicurious' youngsters.
This groundbreaking creative collaboration fills a recognised gap in the competitive offering of children’s luxury dining and lifestyle accessories and facilitates the concept of ‘junior fine dining’ in the household setting, in preparation for graceful restaurant experiences.
The double-sided placemats offer young children creative input through dynamic versatility, enhancing choice and creating an opportunity to stimulate conversation. The unified theme of each mat presents further impetus for cohesive storytelling. Made of robust and hygienic faux leather specifically for the junior market, the placemats are available in five décor-enhancing colourways. The muted pastel tones are green, pink, blue, purple, and white with a checked trim. The dimensions of the placemats are 18inches x 14inches.
The placemats are complemented by a new three-piece collection of ergonomically balanced tissue boxes. Also crafted in the finest faux leather, these tissue boxes have been designed with practical usage in mind. This product is available in matching muted pastel tones of green, pink and blue. The dimensions of the tissue boxes are 5.5inches x 5.5inches.
The capsule tableware collection will be available internationally through both companies’ e-commerce portals.
Kira Faiman, founder of Von Gern Home, comments: ‘Children represent the future and my children have always been great inspiration for me. They have enjoyed beautifully crafted hand-painted furniture by Dragons of Walton Street since a young age and it felt natural to extend our affinity for this illustrious British brand into tableware. The collection that emerged from our collaboration is really a combination of practicality and sheer beauty and fun.’
Dmitry Ghrishin, Chief Operating Officer of Dragons of Walton Street, adds: ‘We are thrilled with the results of the collaboration. We fell in love with Von Gern Home’s philosophy that every day is a special occasion and with our forty years of experience delighting children worldwide we felt we were well placed to work in partnership with Von Gern Home to create something new and exciting and practical for our young clients’.